This dramatic structural shift in the industry from scooters to motorcycles has been going on for the last five years and is expected to have been completed. While buying a motorcycle economy is the main consideration in form of maintenance cost, fuel efficiency.
So this Report records the findings and analysis of a survey conducted in order to assess the marketing strategies of two wheeler segment in automobile industry of Bajaj and Hero Honda.
The Euro emission norms effective from April led to the existing players in the two- stroke segment to install catalytic converters. And the then market leaders - Escorts and Enfield - were caught unaware by the onslaught of the cc bikes of the four Indo-Japanese joint ventures.
This is bound to lead to profitability pressures for the two-wheeler industry as a whole, even subjecting Hero Honda to competitive pressures. The retention period of a two-wheeler in India is one of the highest in the world. Enfield cc bikes and Escorts cc bike initially dominated the motorcycle segment.
Hero Honda will eventually have to compete on equal terms. Hero Honda showed a marginal decline in On a high base, an improvement may not be possible.
However, with a host of new vehicles flooding the market, the market leader has started showing signs of flagging. MSDW as a result, expects motorcycle growth rates to move towards the overall industry growth rate in the next one to two years.
Honda and Piaggio have announced their plans to enter the Indian scooter market. The recent acceleration in motorcycle sales has led to a serious rethinking in strategies in the two-wheeler market. The agreement expired in The questionnaire was designed on the basis of an exploratory research.
The two-wheeler industry is expected to undergo a period of transformation, which would involve lower margins and profitability pressures. The major players are: The company has been consistently addressing the growing demand for motorcycles and has a cumulative customer base of over 5 million customers, which is expected to reach 6mn mark with the rural and semi-urban segment being the new class of consumers.
More specifically, one can argue that the higher base has been partly achieved through generous financing packages and discount schemes. As income grow and people feel the need to own a private means of transport, sale of two-wheelers will rise.
The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. The best performing two-stroke model ranks fourth amongst the two wheelers. The two-wheeler market was opened to foreign competition in the mids. The two-wheeler sector witnessed a complete transformation in the level of competition and growth rates as motorcycles lead the way in offering a wider choice at competitive prices.A STUDY ON CONSUMER SATISFACTION AMOUNG YAMAHA TWO WHEELER USERS Dheeraj R mint-body.com student, Amrita School of Arts & Sciences, Kochi, The two wheeler industry has been growing steadily over the years all over the world.
The global market for OBJECTIVES OF THE STUDY. Objectives of The Study Honda and TVS brand vehicles were selected for study and two-wheeler consumers samples collected, using random sampling, in Hyderabad. A pilot study of consumers of select four brands was collected through questionnaire and received as reliability through Cronbach Alpha test.
This industry study presents the global Two-Wheeler Connectors market size, historical breakdown data () and forecast (). The Two-Wheeler Connectors production, revenue and market share by manufacturers, key regions and type; The consumption of Two-Wheeler Connectors in volume ter.
Pedagogical Objectives The case study helps in understanding • The growth of global animation industry • Growth prospects of the Indian animation industry in relation to the Two-Wheeler Market The world's second largest manufacturer of two-wheelers – the Indian two-wheeler.
The study objectives are: To analyze and research the global Two-Wheeler Electric Fuel Injector Systems status and future forecast，involving, production, revenue, consumption, historical and forecast.
1 Study Coverage Two-Wheeler Electric Fuel Injector Systems Product Key Market Segments in This Study Key. A Study on Two Wheeler Bike In.
Project Report on HONDA. Report on Comparative Study Between Hero Honda & TVS OBJECTIVES OF THE project 2|Page TWO WHEELER SEGMENTAL CLASSIFICATION AND ITS GROWTH The three main product segments in the two-wheeler category are scooters, motorcycles and mint-body.comr, in response to evolving /5(6).Download