Sales promotion in sunsilk company

Kapan Lagi 2. Britannia khao world cup jao campaign has taken the market by a swing. We used Go Girls and Cosmo Girls as the media to promote the product because these both magazines is talking about fashion, beauty care that was needed by the target market which is young adult.

While they are browsing or playing friendster or facebook, they might see the advertisement.

Consumer Sales Promotion and Methods of Promotion

The main Advantages of coupons are: If the advertisement is nice and attractive, the consumers will look and see what also can read the advertisement and this will make the consumers try the products. Fairglow soap — buy 3 get 1 free, The main advantage of this tool is that extra product may encourage increased usage and help sustain the habit.

In addition, this will lose the effectiveness to the advertisement itself. Sunsilk product used internet to promote the product because nowadays, most of the people open internet to find a data or information.

So it is being done this year too. The success of the organization highly depended on the promotion that directed for the interest of the customer. In case of a bonus pack, an additional quantity of the same product is offered free when the standard pack size of the product is purchased at the regular price.

Sunsilk Black and Shine, with is nutritious ingredients helps our target market hair to look more black and shine, and recovering the damaged hair. If we put the advertisement in internet and when the people is connected to the internet to find the information, the consumers can see the advertisement and when the consumers see and they opinion is attractive or interesting they will read more about the advertisement.

Therefore, if the information from the feedback about the advertisement and the product is not good, the company can change the advertisement or either improves the product quality to achieve customer satisfaction. Therefore, the company should make a new strategy to build the higher image otherwise it can also be used by middle or high level of people.

The advertisements that were executed by informational and emotional appeal can influence the strivers to obtain our product, and it also relate with our positioning which understands them.

The communication objectives of Sunsilk was to make the women hair become more black, shiny, smoothen. A second advantage is reproduction quality of ads. This technique is often used to introduce a new large size of the product or to encourage continued usage and also to increase consumption.

The company moved in many sectors of industry starting from personal care, house care, food and beverages.ii) Sales promotion Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service.

Sunsilk company promotes their products in many ways. For instance, it offers consumers with products 2 in 1 pack with lower price. Sunsilk Promotion Strategy; Sunsilk Promotion Strategy.

Words Feb 26th, 5 Pages. History of Sunsilk Shampoo The primary objective of a sales promotion is to improve a company's sales by predicting and modifying your target customer's purchasing behavior and patterns.

Sales promotion is very important as it not only helps to boost. Of course, there are many more sales promotion examples and marketing methods a company can utilize to increase revenue throughout the year.

For more marketing promotions and examples, check out our Marketing Calendar.

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The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.

By far the largest consumer products company in Pakistan, UPL is a part of the consumer products giant Unilever. ADVERTISING PERSONNEL SELLING SALES PROMOTION PUBLIC RELATIONS ADVERTISING: Presentation and promotion of ideas, goods, or services by an identified sponsor.

Documents Similar To Unilever promotional mix. Unilever Crm 5/5(7). Above the line marketing mainly includes –advertising, sales promotion, events and experience, PR and publicity Like when the new Sunsilk Black was introduced the company created awareness amongst the youth.

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Sales promotion in sunsilk company
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